In an era where fashion is increasingly driven by speed and ever-changing trends, Fahaid Sanober has chosen a different path—one rooted in timeless glamour, exceptional craftsmanship, and a powerful creative vision. As the founder and Creative Director of SANOBER PARIS, he is building more than a fashion label; he is creating a luxury house dedicated to celebrating confident femininity, sensual elegance, and enduring sophistication.
For Sanober, fashion is not simply a profession—it is a way of life. Every destination he visits, every piece of architecture he admires, every artwork he encounters, and every culture he experiences becomes part of his creative language. His collections are designed not to follow trends, but to create unforgettable silhouettes that transcend seasons and generations.
At the heart of SANOBER PARIS lies a clear philosophy: glamour is timeless. Each design is conceived to empower women, allowing them to express confidence, strength, and individuality. To Fahaid Sanober, clothing is more than fabric—it is an armour capable of transforming the way a woman feels the moment she wears it.
His vision of luxury extends far beyond exclusivity or price. True luxury, he believes, is defined by identity, craftsmanship, emotion, and legacy. It is about building a house with a distinctive signature that inspires people for decades to come.
Building an independent fashion house has demanded resilience, creativity, and determination. Competing without the resources of historic luxury brands has only strengthened his commitment to excellence and reinforced the unique identity of SANOBER PARIS.
Looking ahead, Fahaid Sanober remains focused on expanding internationally, presenting his collections on prestigious global stages, and continuing to redefine contemporary glamour through a spectacular, sensual, and timeless aesthetic.
Interview with Fahaid Sanober
Licence Magazine: Who is Fahaid Sanober beyond fashion?
Fahaid Sanober: To be honest, there isn’t really a life outside of fashion. Fashion is part of my everyday life, the way I think, and the way I see the world. It’s my first love. Every journey, every encounter, every work of art, and every architectural detail fuels my creativity. I believe the greatest dreams are built through patience, hard work, and the determination to never give up.
Licence Magazine: What is the vision behind SANOBER PARIS?
Fahaid Sanober: SANOBER PARIS was created to become much more than a fashion brand. I want to build a house that celebrates glamour, emotion, and exceptional craftsmanship. Every collection tells a story and invites women to reveal the strongest and most captivating version of themselves. I don’t simply create clothes—I create women who are unforgettable.
Licence Magazine: How would you describe the DNA of your brand in three words?
Fahaid Sanober: Glamour. Sensuality. Boldness.
Licence Magazine: Where do you find inspiration?
Fahaid Sanober: Travel, culture, art, architecture, and nature inspire me constantly. But above all, I’m fascinated by glamour throughout history—from Hollywood legends to the icons of the 1990s. My goal is never to follow trends, but to create timeless silhouettes that leave a lasting impression.
Licence Magazine: How do you want women to feel when wearing SANOBER PARIS?
Fahaid Sanober: Strong. Sexy. Completely themselves. Clothing should feel like armour—something that gives confidence and allows every woman to express who she truly is.
Licence Magazine: What defines true luxury?
Fahaid Sanober: Luxury is never about price. It’s about vision, craftsmanship, excellence, and identity. A true luxury house creates dreams and builds a legacy.
Licence Magazine: What has been your greatest challenge?
Fahaid Sanober: Building an independent fashion house without the resources of the major heritage brands. Every challenge has pushed me to become more creative and strategic.
Licence Magazine: If you could dress one person, who would it be?
Fahaid Sanober: Beyoncé. I deeply admire her discipline, her constant pursuit of excellence, and her remarkable ability to reinvent herself. Those values perfectly reflect my own philosophy.
Licence Magazine: How do you see the future of luxury fashion?
Fahaid Sanober: The future belongs to brands with a genuine identity. People are looking for emotion, authenticity, and meaningful stories. Glamour never disappears—it evolves, and that’s exactly what SANOBER PARIS represents.
Licence Magazine: What’s next for SANOBER PARIS?
Fahaid Sanober: Expanding internationally, presenting my collections at major fashion events, and unveiling exciting new projects that, for now, remain confidential.
Licence Magazine: What advice would you give to young designers?
Fahaid Sanober: Never become a copy of someone else. Protect your vision. Talent matters, but discipline, patience, and perseverance are what build a lasting fashion house.
Licence Magazine: Finally, what message would you like to share with Licence Magazine readers around the world?
Fahaid Sanober: Believe in your dreams, but most importantly, have the courage to act. Dreams only become reality when you decide to pursue them. Never be afraid to think big—the only limits are often the ones we place on ourselves.
