For Sanober, fashion is not simply a profession it is a way of life. Every destination he visits, every piece of architecture he admires, every artwork he encounters, and every culture he experiences becomes part of his creative language. His collections are designed not to follow trends, but to create unforgettable silhouettes that transcend seasons and generations.

At the heart of SANOBER PARIS lies a clear philosophy: glamour is timeless. Each design is conceived to empower women, allowing them to express confidence, strength, and individuality. To Fahaid Sanober, clothing is more than fabric—it is an armour capable of transforming the way a woman feels the moment she wears it.

His vision of luxury extends far beyond exclusivity or price. True luxury, he believes, is defined by identity, craftsmanship, emotion, and legacy. It is about building a house with a distinctive signature that inspires people for decades to come.

Building an independent fashion house has demanded resilience, creativity, and determination. Competing without the resources of historic luxury brands has only strengthened his commitment to excellence and reinforced the unique identity of SANOBER PARIS.

Looking ahead, Fahaid Sanober remains focused on expanding internationally, presenting his collections on prestigious global stages, and continuing to redefine contemporary glamour through a spectacular, sensual, and timeless aesthetic.

Interview with Fahaid Sanober

Who is Fahaid Sanober beyond fashion?

To be honest, there isn’t really a life outside of fashion. Fashion is part of my everyday life, the way I think, and the way I see the world. It’s my first love. Every journey, every encounter, every work of art, and every architectural detail fuels my creativity. I believe the greatest dreams are built through patience, hard work, and the determination to never give up.

What is the vision behind SANOBER PARIS?

SANOBER PARIS was created to become much more than a fashion brand. I want to build a house that celebrates glamour, emotion, and exceptional craftsmanship. Every collection tells a story and invites women to reveal the strongest and most captivating version of themselves. I don’t simply create clothes—I create women who are unforgettable.

How would you describe the DNA of your brand in three words?

Glamour. Sensuality. Boldness.

Where do you find inspiration?

Travel, culture, art, architecture, and nature inspire me constantly. But above all, I’m fascinated by glamour throughout history—from Hollywood legends to the icons of the 1990s. My goal is never to follow trends, but to create timeless silhouettes that leave a lasting impression.

How do you want women to feel when wearing SANOBER PARIS?

Strong. Sexy. Completely themselves. Clothing should feel like armour—something that gives confidence and allows every woman to express who she truly is.

What defines true luxury?

Luxury is never about price. It’s about vision, craftsmanship, excellence, and identity. A true luxury house creates dreams and builds a legacy.

What has been your greatest challenge?

Building an independent fashion house without the resources of the major heritage brands. Every challenge has pushed me to become more creative and strategic.

If you could dress one person, who would it be?

Beyoncé. I deeply admire her discipline, her constant pursuit of excellence, and her remarkable ability to reinvent herself. Those values perfectly reflect my own philosophy.

How do you see the future of luxury fashion?

The future belongs to brands with a genuine identity. People are looking for emotion, authenticity, and meaningful stories. Glamour never disappears—it evolves, and that’s exactly what SANOBER PARIS represents.

What’s next for SANOBER PARIS?

Expanding internationally, presenting my collections at major fashion events, and unveiling exciting new projects that, for now, remain confidential.

What advice would you give to young designers?

Never become a copy of someone else. Protect your vision. Talent matters, but discipline, patience, and perseverance are what build a lasting fashion house.

Finally, what message would you like to share with Licence Magazine readers around the world?

Fahaid Sanober: Believe in your dreams, but most importantly, have the courage to act. Dreams only become reality when you decide to pursue them. Never be afraid to think big the only limits are often the ones we place on ourselves.

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Few creative directors have managed to redefine the identity of a global fashion house with the same clarity and contemporary vision as Marco Falcioni. As the Creative Director behind both BOSS and HUGO, Falcioni has become one of the industry’s most influential creative minds, leading a transformation that has positioned the German fashion giant at the center of today’s luxury conversation.

Having joined HUGO BOSS in 2015, Falcioni steadily built his reputation through innovative menswear collections, forward-thinking collaborations, and a deep understanding of contemporary culture. Before assuming the role of Creative Director in 2022, he played a key role in projects such as the highly successful BOSS x Russell Athletic collaboration, the company’s digital-first initiatives, and its first NFT designs—demonstrating an ability to merge craftsmanship with emerging technology.

Under his creative leadership, BOSS has evolved far beyond traditional tailoring. Falcioni has introduced a modern visual language that embraces inclusivity, versatility, and effortless sophistication while remaining true to the brand’s heritage. His collections blur the boundaries between formalwear and casual dressing, creating wardrobes designed for today’s global generation.

At the same time, HUGO has developed a stronger identity aimed at younger audiences, celebrating individuality, self-expression, and contemporary street culture. Together, the two brands have become more connected to fashion, music, sports, entertainment, and digital culture than ever before.

Falcioni’s vision extends beyond clothing. He has championed diversity, sustainability, and innovation as fundamental pillars of modern luxury. His creative philosophy reflects a belief that fashion should inspire confidence while remaining authentic, accessible, and culturally relevant. These values have become increasingly visible across runway presentations, advertising campaigns, and global collaborations.

His influence can also be seen in BOSS’s partnerships with internationally recognized personalities, including athletes, musicians, and cultural icons, reinforcing the brand’s ambition to become a true lifestyle label. Under his direction, every campaign is carefully crafted to connect with new generations while maintaining the timeless elegance associated with BOSS.

Today, Marco Falcioni represents a new generation of creative directors—leaders who understand that fashion is no longer limited to garments but encompasses storytelling, technology, culture, and community. His work continues to reshape how luxury brands communicate with audiences around the world, making BOSS and HUGO more relevant than ever in an increasingly competitive global market.

As fashion continues to evolve, Marco Falcioni stands among the visionaries defining its future—proving that creativity, innovation, and authenticity remain the most powerful forces behind enduring style.

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The fashion industry continues its ongoing wave of creative reshuffling as Henry Zankov has officially been appointed Artistic Director of DVF.

The announcement, revealed through the brand’s official channels, marks a significant new chapter for the iconic American fashion house founded by Diane von Furstenberg. In his new role, Zankov will oversee the complete creative vision of the brand — from ready-to-wear collections to campaigns, image direction, and overall visual identity.

His highly anticipated debut collection for DVF is expected to be unveiled during New York Fashion Week in September 2026.

Widely recognized for his elevated knitwear creations and refined contemporary craftsmanship, Henry Zankov has steadily established himself as one of the most promising creative voices within New York’s fashion scene. His aesthetic — blending texture, sophistication, modern tailoring, and understated luxury — appears naturally aligned with DVF’s enduring legacy of femininity, confidence, and effortless glamour.

The appointment also reflects a broader movement across the luxury industry, where heritage houses continue embracing a younger and more contemporary generation of creative leaders in order to reconnect with evolving global audiences.

Founded by Diane von Furstenberg, the house remains internationally celebrated for its cultural influence and pioneering vision of female empowerment through fashion. For decades, DVF has embodied independence, sensuality, and timeless elegance — values that now enter a new era under Zankov’s direction.

As anticipation builds around his first runway presentation, the industry will be closely watching how Henry Zankov reinterprets the identity of DVF for a new generation of luxury consumers.

This new creative chapter could ultimately become one of the most compelling transformations in American luxury fashion in the years ahead.

A new creative era begins for DVF under the vision of Henry Zankov — a designer whose modern sophistication and elevated craftsmanship could redefine the future of the iconic house while preserving its timeless spirit.

— Licence Magazine

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In today’s fashion industry  where creative directors are expected to balance heritage, innovation, and commercial relevance simultaneously  has quietly emerged as one of the most compelling creative forces redefining modern luxury.

Recognized for his refined aesthetic and multidisciplinary approach to design, the Australian creative has built an impressive career through collaborations with some of fashion’s most respected houses before stepping into a major international spotlight as the new creative director of JOSEPH.

A Career Built Across Fashion’s Creative Capitals

Mario Arena’s professional journey reflects a new generation of fashion creatives whose careers move fluidly between design, branding, consulting, and artistic direction. Before joining JOSEPH, Arena worked with influential labels such as , , and .

These experiences helped shape his signature visual language  one rooted in minimalism, precise tailoring, architectural silhouettes, and understated sophistication.

Rather than focusing solely on trends, Arena developed a reputation for creating collections that balance modern wearability with strong conceptual direction. His work often explores clean lines, neutral palettes, elevated essentials, and a quiet interpretation of luxury increasingly embraced by contemporary consumers worldwide.

From Independent Vision to Global Fashion Influence

Beyond his work within established houses, Mario Arena also pursued independent creative ventures through his own platform, Arena International, while launching his label ENLIST. Through these projects, he expanded his approach to creative consulting, fashion strategy, and visual identity development.

His ability to navigate between independent creativity and large-scale luxury fashion quickly attracted attention across the industry, particularly among brands seeking a more refined, intelligent, and culturally aware direction.

Arena’s growing influence has also connected him to the broader luxury ecosystem, including creative collaborations and industry links associated with and several major European fashion houses.

A New Chapter at JOSEPH

Mario Arena’s appointment at JOSEPH marks an important moment for the British luxury house. Historically known for timeless wardrobe staples and contemporary tailoring, the brand has been seeking renewed creative energy capable of reconnecting with a younger global audience while preserving its sophisticated identity.

Arena’s arrival appears to signal exactly that evolution.

Industry observers increasingly associate him with the rise of “quiet luxury” a fashion movement centered around craftsmanship, subtle elegance, longevity, and intelligent design rather than overt branding or fast-moving trends.

Rather than reinventing fashion through excess, Mario Arena’s greatest strength lies in refinement. His creative vision reflects a modern understanding of luxury: discreet, intentional, and culturally relevant.

Defining the Future of Modern Fashion

As fashion continues evolving between digital influence, global luxury expansion, and shifting consumer expectations, creatives like Mario Arena represent the future of the industry  designers capable of combining artistic sensitivity with strategic vision.

Although still relatively discreet compared to celebrity creative directors dominating headlines, his influence continues to grow steadily within international fashion circles. With a career spanning luxury houses, independent ventures, and global creative collaborations, Mario Arena is increasingly establishing himself as one of the key names shaping contemporary fashion.

For an industry constantly searching for authenticity and innovation, his journey proves that modern luxury does not always need to be loud to leave a lasting impact.

Ultimately, Mario Arena represents a new generation of creatives redefining contemporary luxury through subtlety, precision, and vision. As the industry continues to evolve, his approach proves that true modern elegance lies not in excess, but in thoughtful design and timeless sophistication.

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